I decided to use two different methods for creating an online presence for the websites Firmsme and Queentweeter.
Both websites are registered with Google and have a Google Identity that has been verified. For FirmSME, I worked on writing on the blog to increase the content for Google to search and on QueenTweeter, I used the Twitter feed to build up a presence on Google through hashtags and tweets.
I found that if I posted regularly on the blog, Google did not ask me if I was looking for another website but that when I did not post, Google asked me if I was looking for something else.
This means that blog content must be kept current each week for the search to find my website relevant. I’m not sure how often a website needs to post and add content but I’m going to post on a regular basis and link the websites when appropriate.
The original idea was to add updates about FirmSME’s development but now that we noticed this Google issue, we are going to post something new each week that pertains to Firmsme.com and the web projects associated with FirmSME.
The Firmsme Google business information post is now showing up in the search results. Firmsme created the profile a week ago and confirmed our address this week and the post is now live!
The post from Google Business shares our business website and updates of the business. It is another location for you to find our website domain link and to find information about Firmsme.
Once we have a larger office, we will have our exact location on the Firmsme map. You can reach Firmsme through our Email.
Firmsme created a web project called If-I-was-queen yesterday. Today we spent four hours creating the twitter feed posts to drop all day. The QueenTweeter feed posts 12 times a day (every two hours) and most of the content is original. The site is a persona and for now, the tweeter is focused on sharing information from Google News.
This is an example of one of the posts:
Trefuly LTD, purchased another domain name for GWJ . We are looking to see which name reaches the first page for the generic search – Goes With Jeans. We have to be on the first page on a general search and at this time “goes with jeans” gets a hit but not goes with jeans.
Today google no longer offered alternative suggestions of what I might be looking for when I typed the word Firmsme. My company Trefuly LTD which owns Firmsme showed up on page 2 of the Google search. So five days into the project, we have two Google hits for Firmsme.
I added information about cryptocurrency to Firmsme.com and created another web site called peapodpens.com which is a cryptocurrency token asset site. Tokens are a way for businesses to fund their business and give their investors a real sense of ownership.
I figured out that I needed to schedule 8 posts a day for twitter. I picked the categories for the posts and will start sharing content on those 8 categories tomorrow.
For Firmsme, I’m creating a token series that uses peapodpen as an asset for the token. The NFT tokens will be on certain pages of the website and will increase in value as the value of the website increases. As of today, the value of the PeaPodPen.com domain without website is about £2000. With the website, social media channels and google ranking, the site will be significantly more. By selling NFTs, Firmsme will be able to invest in office space and staff.
This is a word cloud created by Firmsme for sharing on social media. A word cloud image shares keywords in a visual format. This Keyword word cloud image is from my work notes while I was reading the newspaper.
I Checked our ranking on Google Search words this morning. For the Search FirmSME we come up first. Our goal is for Firmsme to control the first page of the Google search and to have as many organic links as possible.
This morning, I decided Dr. Tedros, at WHO, could make an acronym out of his name.
The acronym has no negative meanings and will make it easier for people to share information about the World Health Organisation’s director.
For FirmSME, The process is the same. I’m creating Twitter tags that will show up in Google searches that does not exist for my business niche. You do not have to go viral or have hundreds of shares to show up on Google Search. Post interesting and real content and it will show up on a Google search.
Note: Make sure your twitter profile is completely filled in so that Google search has something to share.
Today Firmsme designed a business card on Vistaprint but did not order them. As a small company, creating a presence on the internet, business cards are important and on my to budget list.
From my experience, clients and customers will keep your card so it does not hurt to make them and give them to people you meet in person.
Since I know business cards are important, I took a screenshot of the card I designed and I will order it in the next few months. Until I have them printed, I will keep a digital version on my website and send the digital version to local businesses. The Firmsme business card has all the correct contact information for Firmsme and states what Firmsme does.
To make the card, I used a template on Vistaprint. If you have a business with a service or a specific product and a tight budget, a business card with your product name or your company name will look great on their templates and will not take you long to create. I spent less than thirty minutes designing mine and decided if I wanted to buy it today.
I will buy them later.
For November & December, Firmsme is spending money on web essentials:
Website content to share (word and images for website pages & blogs )
Internet visibility to attract clients (website, Google search )
Communication channels to connect with clients/customers (email, newsletter, chat)
Development of social media channels (Twitter, Instagram, Facebook, Pinterest)
We decided to share the creation process of our company to give you a real time example of a company launch on the internet and how long it takes to develop a valuable Google presence on the internet. Each day we will share with you where we are located on Google & what we are doing to create FIRMSME.
Dot Com Domain Name for the Company
Today we purchased the domain name FIRMSME.
We chose a Dot Com because our business model is not regional. Our company is based in the UK but our customers and clients may be anywhere that deals with our advisors. We suggest you make your domain name as SEO friendly as possible. FirmSME uses two terms that are used in business but when made into one word not in the dictionary.
Having a domain name like FIRMSME gives you an advantage when creating a site you are going to keep. The name Firmsme is not in the dictionary and has no defined meaning. We have stated that Firmsme means a company that launches business plans, advises business owners and provides business support.
If you purchased a domain name like goeswithjeans.com (GWJ), you will need patience in achieving a higher google ranking. The GWJ website will take more than six months to reach the first page in a google search for the term goes with jeans. The GWJ site is very SEO specific and the brand is focused on fashion with all posts having to do with denim or fashion. Here is an example of six months work:
You can start working on your website’s internet presence before you start your company as long as you are transparent about what you are doing. If you have no clue what to call your company, we can help you make that decision.
After choosing a domain name, a company will create a landing page (a one page website) for the domain.
Because we create websites and blogs for work, we set up a full website from day one. If your full website requires a product for launch, we suggest you create a sister site with a blog to build up the domain while your final site is being created. FIRMSME can help you with this.
FIRMSME does not need build complicated websites from scratch. We use WordPress and generic themes & plugins. (most of these will not cost you extra money and are well made.)
Cost of Domain and Website
The cost of website space is approximately £10 a month and the SSL is about £25 pounds a year (This is the little lock next to the domain name which says your site is safe to visit.)
The cost of Firmsme.com was £10 and we will need to pay this each year for the use of the domain name. This price must be paid every year and if you fail to pay, you lose the domain name. We have these two costs built into our business model.
Social Media Accounts Created
Today we created an Instagram, Twitter, Pinterest & Tik Tok & Google business account for Firmsme. There is nothing on them but we will begin adding content in our fields of expertise.